As companies look for CRM systems, they frequently find themselves deluged with so many options and features that it can make one’s head spin. As I said in an earlier blog post (Comparison shopping for CRM software), comparing CRM systems and CRM system quotes is a daunting task.  It is a huge challenge to compare apples to apples.

For the last couple of years, we have had this quote on our web site.  It is called “The Common Law of Business Balance” and is attributed to John Ruskin (1819-1900).  While it was written over one hundred years ago, it still rings true:

"It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money - that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot - it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better."

In some documents the quote continues with:

“There is hardly anything in the world that someone can’t make a little worse and sell a little cheaper – and people who consider price alone are this man’s lawful prey.”

Wow, what can I add to that but to say we at Resolv understand your need for cost-effective CRM solutions.  We pride ourselves in our ability to help our clients work through a cost-benefit analysis and then providing various options that help businesses solve their pressing issues.

We offer quality consulting, products and services at a fair price, and are not satisfied unless the solution works for you.  As I said, It’s not easy to compare apples to apples, but it is even harder to spot a lemon, until after you purchased one.

Luke Russell 

Resolv, Inc.

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