Resolv CRM Blog

I am often asked to implement free or discounted CRM for non-profit organizations, my hope in this blog is to help non-profits understand the value of CRM software.

What I learned from a trip to Nicaragua ...

Proper usage of CRM software can triple your follow-up efforts. (Part 2 of Tradeshows:  More Bang For Your Buck)

This is the second of three posts related to the “Been there, done that” thinking of Customer Relationship Management.

I had a conversation with Kym, one of my co-workers, the other day.  She was calling prospects and received a similar response from multiple companies when she asked them about Customer Relationship Management (CRM).  The response was, “we tried CRM, it didn't work.”  I hear that and think, “of course it didn’t work!”

I bet I can guess why it didn’t work for each company that responded with the “been there, done that” type of response.  It is most likely one of these three reasons:

1)    The company self-implemented CRM

Today’s blog post is going to be a bit on the satirical side … but it makes a point about an issue I frequently encounter, the “CRM in a Box” mentality.  It amazes me when someone asks what my CRM software can do for them, as if they are looking for the “magic bullet” to Customer Relationship Management to come from a box.  Simply install the software and all of their troubles are over.   Unfortunately, it’s not that easy,  but if it were, you can be sure Ron Popeil would have an infomercial for it …

Wrapped up inside this box, I have a CRM software solution work for each and every one of your businesses.  There is no need for you to think about your customers, configure it to match your processes, or integrate it with your accounting software.  This software is built on the only best sales practice currently known!

·         It will generate leads for your sales people,