Resolv CRM Blog

The age-old question of whether or not higher customer satisfaction leads to superior economic returns raises it’s head again as companies invest in CRM strategies and CRM software implementations. 

Due to the recent popularity of our new CRM webinar “What is CRM? And 10 Reasons why CEO’s should be demanding it.” I have come to the understanding that many are struggling with a definition of CRM.  Today’s blog post will hopefully help with that.

Efficiency:   According to dictionary.reference.com efficiency is “accomplishment of or ability to accomplish a job with a minimum expenditure of time and effort: The assembly line increased industry's efficiency.”  

Once again, today’s blog post is prompted by a quote.  This time the quote is attributed to Charles Revson, Founder of Revlon.  Here is the quote: “When it leaves the factory, its lipstick.  But when it crosses the counter in the department store, it’s hope.”  

As companies look for CRM systems, they frequently find themselves deluged with so many options and features that it can make one’s head spin. As I said in an earlier blog post (Comparison shopping for CRM software), comparing CRM systems and CRM system quotes is a daunting task.  It is a huge challenge to compare apples to apples.

I am often asked for examples for how an integrated CRM software system can help with business strategy, this blog will hopefully serve as a starting point as you consider using CRM software as a tool.

I cannot count the number of times that I have reviewed the pros and cons of SaaS (cloud computing) or on-premise CRM alternatives, so I am going to share my thoughts in this blog post. 

As I prepare for tomorrow’s seminar I am reminded of the similarities between a relationship-driven sales process and the dating/marriage cycle.

I am often asked to implement free or discounted CRM for non-profit organizations, my hope in this blog is to help non-profits understand the value of CRM software.

This blog post looks at the hows and ifs of comparison shopping for CRM software…

This blog post will be a quick look at ROI and will hopefully help you know the role ROI in a CRM implementation.

The what, when, and why of back office integration in 700 words or less ...

Trade shows can be very profitable. However, if you are not prepared, you will lose a lot of potential customers.

As I prepare for next week’s seminar, I am reminded of the difference between features and benefits.