Webinar: What is CRM

What is CRM and 10 Reasons Why CEO’s Should be Demanding It

Current research reveals that most companies don’t have a CRM strategy and whilst most have plans to invest in it the vast majority of CRM initiatives continue to fail.  So what is CRM?  This seminar looks at what CRM is and what it means to a company.  

During the webinar we will deep dive into the benefits CRM offers, and review why CEOs across the country are demanding it, not only to do more with less, and increase accountability, but to allow all users to play a more strategic role in building the business.

Topics discussed include:

• A working definition of CRM
• Making CRM happen
• The critical balance of CRM
• The affect of CRM on processes
• Quick wins
• Top 10 benefits of CRM
• Pitfalls to avoid in a CRM implementation